On 13 November, at the NATO STO HFM-361 Symposium on ‘Mitigating and responding to cognitive warfare’, held at the School of Naval Engineering in Madrid, organised by the NATO S&T Collaboration Support Office (CSO) and the Human Factors and Medicine (HFM) panel, I presented (doi: 10.5281/zenodo.10078485) the study Value Differences: A Starting Point for Influence released within the activity of Research Task Group (RTG) IST-177 (IWA) ‘Social Media Exploitation for Operations in the Information Environment’ and co-authored by Bruce Forrester, Valentna Dragos and Magnus Rosell. The full paper will be released by the NATO STO in the HFM-361-SYM Meeting Proceedings published by the NATO STO and publicly available in the official website of the organisation.